Investment is about risk and return. We cannot avoid risk. If you take no risk, you receive no return. It is central to all our investment planning, so with this in mind, we have produced our own brochure 'A Practical Guide to Risk' that explores the issue in more detail.
A Practical Guide To Risk
Feel free to download our brochure on risk and investmentDownload
Modern financial theory has identified volatility with risk, but we disagree with this. To us, risk is the permanent loss of capital, rather than simply fluctuations in returns. We distinguish between your capacity for risk (mainly objective), your attitude to risk (mainly personal) and your tolerance of risk (mainly social). We believe you will make better decisions and be more comfortable with the results if you are aware of the differences.
Create an asset allocation model that is appropriate to your goals, time scale and tolerance of risk